Social Networking

Social networking can be used just as these words mean separately, to socialize and to build connections, or network. Social networks are meant to connect people to each other through mutual connections. We can see that sites like Facebook, Instagram, and Snapchat are used to allow users to update their family and friends of what’s going on in their life, while more professional platforms like LinkedIn are used to get to know others in your field and see updates on companies. According to Frank Langfitt, author of “Social Networking Technology Boosts Job Recruiting” he notes that “Using LinkedIn, Steckerl says he can scout a group of job candidates in just half an hour. But if he wants to develop a relationship with any of them, he says there is no substitute for a much older social networking tool: the telephone.” This shows the limits of social networking, it allows you to begin the connection, but it is up to you to continue and maintain it. It is hard, especially for recruiters and those on the job hunt to be able to gauge an understanding of each other and the company by only looking at what was voluntarily put online. I think that is what the resume is for.

Nowadays, if you go on LinkedIn, you can see that some people’s profile pictures include a green ring around it mentioning that they are open to work. I would consider this as a benefit of social networking. There is a symbol or picture for everything now which makes it so much easier to let others know how you feel and what you are up to. In many other platforms like Discord and even Zoom we can use emojis to express our reactions or tell the author or host, in the push of a button, if we want them to do anything. Social networking speeds up the transfer of information and ideas. Social networking platforms don’t just help those recruiting but also those looking to build their platforms or start a business. In “How Obama Tapped Into Social Networks’ Power” by David Carr, it mentions that “Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.” Due to all the connections that each person has, and the connections of their connections, social networking is definitely a benefit to entrepreneurs and startups. It allows them, at a point where they don’t have much economic backup, to let the world know who they are and what they stand for.

Some other benefits of social networking are extremely visible in the current times. We see that usage of social media and networking platforms have increased dramatically during the pandemic. One major example of this is the clubs at Baruch. Before the pandemic, there would be a lot of flyers advertising events hanging on almost every floor of the Newman Vertical Campus, but now if one does not check Facebook, Instagram, or LinkedIn, they probably wouldn’t find any events. In this way, social networking allows us to interact with each other and pass on information while social distancing and without the handshake. The pitfall to this would be that everyone is now even more connected to their devices every day because it becomes one of their only sources of information.

I think with the way things are currently headed with technology, the pandemic, and how companies are moving, I believe that we will only become more and more invested in social networking. We already see that people are texting more and more now and calling less. We also hear that a lot of companies are planning on doing work from home at least until the new year. Thus, I think we will see more and more new social networking platforms pop up as we go further into the year.

Work Cited:

1. Social Networking Technology Boosts Job Recruiting by Frank Langfitt, NPR, March 16, 2008.
2. "How Obama Tapped into Social Networks’ Power," by David Carr, The New York Times. November 10, 2008

Comments

  1. Hi Shi Qi!
    I love your post and the sources of information you chose to support your claims that social networking is very beneficial for both our personal and business lives. Social networking has definitely become a crucial part in everyday life now so that we can stay up to date with the information circling within our inner circle. Your example of Baruch's clubs really hit the nail on the head with how we have had to adapt during this pandemic. At the end of your blog you said that you believe that "we will only become more invested in social networking." Do you think that's a good thing and how do you think that will effect us in the long run?

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